Apple India - Financing App
Updated: Dec 4, 2018
Overview and Project Goals
In India, the typical EMI (credit) card and loan application process is fragmented, slow, requires a web browser (which is usually done at home), and not consistent with Apple's human-centered design principles.
Apple approached us to build an iPad app which would function as a central portal for financing in-store purchases. This tool would allow customers to filter, select, and apply for loans within the store instantly with all the major financial partners in India.
Insights and Starting the User Journey
As we began to acquire pre-approved requisites for each financing partner, it started to narrow down and clarify the targeted user-type we were solving for.
Additionally, when the user was pre-approved, the load application requirements revealed deeper insights into socioeconomic factors which would be considered. Analyzing these factors also helped us with identifying critical moments where drop-offs tend to occur.